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Nothing too different from what we’ve heard before here, but I’m always fascinated to hear the thoughts of decision makers in the media – especially from the likes of Rusbridger, whose Guardian.co.uk is, for me, the best online newspaper offering in the UK.

(Damn WordPress won’t let me embed videos from Vimeo, so here’s the link directly to Vimeo)
The interview is from an event at the Institut für Medienpolitik in Berlin. Thanks to Carta for posting it.
So just to summarise a few of Rusbridger’s points:
- Reader comments from the web are valuable for harvesting information to improve newspaper content
- There will be a concentration of media ownership in the future
- Quality journalism will need to be subsidised
- The Victorian chain of newspaper distribution is a broken model – too much money is lost in the chain of supply, falling ad revenues and declining audiences
- Modern journalism is about dialogue, not monologue
- Twitter is useful for crowdsourcing information for content, and then distributing that content
So are media houses in the future going to be like ‘recycling points’ for content? Taking junk from their readership, recycling it into attractive and digestible content, and then re-distributing? I guess this is arguably how the media has always worked, but now the relationship between producer and consumer is more explicit.
It’s clear that no-one still really knows what the digital age has in store for the future of media. Some of my favourite soundbites from Rusbridger: “Occasionally we see glimmerings of how it’s going to work” and “There’s a blurring of the distinction between journalist and reader”.
Vaguity at its best, and this is from one of the best minds in the industry. But I find this strangely comforting, because the digital age is re-defining journalism, and re-defining the distribution and consumption of news as we know it. And we’re still really at the beginning.
Thanks to Emily Bell for the link.
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Never was a shallower phrase spoken, but this soundbite from Nick Hornby’s High Fidelity – ‘It’s what you like, not what you’re like, that counts in a relationship’ – has always resonated with me, maybe not in real life, but certainly online.
There’s no doubt Hornby had his tongue firmly in cheek when he put these words in the mouth of his intimacy-shy hero, Rob Fleming. Of course, how can someone be defined by their hobbies, musical tastes and choice of conversation? Well it all depends on how cynical you are about humanity, but it sure counts above anything on the Internet.
Whether we’re crowdsourcing for information, sharing links through delicious, or blogging about our top five books, our personal opinions are the very lifeblood of social networking. But of course, these opinions need to have value and be useful, and be much more than just bursts of hot air.
It was Mike Arauz’s latest blog post, ‘Spectrum of Online Friendship‘, that got me thinking about this. Friendship online is a very different beast to friendship in real life, to the extent that its values are often completely inverted. (more…)
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So Wired magazine is having a second crack at launching in the UK – this time under the leadership of editor, David Rowan.
This has been 11 years in-the-waiting for Condé Nast, who bought the US technology magazine from Wired Ventures in 1998. And it’s hardly surprising it’s waited so long, considering Wired’s first attempt at a UK launch in 1995, which resulted in failure.

Cover of Wired UK sample issue
What is surprising, however, is the timing of the launch. Why has Condé Nast waited until now – the most fragile financial period in recent history – to establish a new technology magazine, when it’s up against a culture of successful blogs, dedicated to breaking the same content, and a media landscape scattered with the corpses of failed print publications? (more…)
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A few days old, but I absolutely love this video from Current.com.
I’m writing this in response to a number of great blog posts and tweets I’ve seen in the last week on Twitter’s capacity for search and recommendations.
Brian Solis at PR 2.0 has been blogging about the rise of the Statusphere (i.e. Twitter & Facebook) over the Blogosphere, and it got me a bit worried. I wrote a comment on his post about how we’re becoming distracted by more and more things online, and this is compromising our ability to focus on the task in hand. I then made some quip about us heading for a ’singularity of minimal input and output’. I guess my head must have been full of dystopian fears from watching Wall-E the other week…
Anyway, I’m pleased to announce that I’m wrong, or at least I think I am anyway. The chat on the web this week is about how platforms like Twitter have more of a human touch and real-life value than anything we’ve used before. (more…)
Call me an idealist, but I believe in a world where the media serves the public interest. Where it acts as a titanic RSS feed – if you will – that furnishes the average punter with essential information they might not have the time or inclination to find for themself. I believe in conscience, integrity, responsibility, and access to knowledge.
Or I’d like to believe in that. Instead, we’re faced with a media that seems to care little for its duty to the public, its employees, and indeed itself.
And this isn’t really anyone’s fault. By its very nature, the media is subjective, at the disposal of its bankrollers, and never realistically able to fulfill the wishes of the idealists. Hell, does anyone really know what ‘proper news’ constitutes anyway? And if so, how can we quantify it and assess its value to society? There’s an apparent decline in journalism, which is beyond the control of journalists and editors everywhere.
So we work with what we can. A constant flow of budget cuts wipe resources from the newsroom, and the media is ever more reliant on news subsidy, which is content from third parties – news agencies, user generated content and PR.
In his book Flat Earth News, Nick Davies and a team of Cardiff University researchers found that the content of most UK national papers contains between 65 and 69 per cent news subsidy. And this isn’t just the ranting of an embittered hack – it’s backed up by almost every related academic study of the last decade.
So we’re now in a position where it’s not just the media that has a duty to the public interest, but PR practitioners too. And PRs have to offset this responsibility against their duty to their clients.
In this age of multi-platform news delivery, we’re inundated with news content from all directions – the majority of which is free. It’s a challenge to gauge the reliability of media providers, but those displaying a high degree of integrity and transparency are clearly ahead of the game.
Thanks to the Internet, a lot more people have become content providers. And this is both a great and terrible thing of course. But with a multiplicity of perspectives, and increased accountability to media-critic-bloggers (the new integrity police), the workings of the media can be much more transparent.
And with great virtue comes true glory…